If you are a college athlete, you have a right to maintain complete control over how companies use your branding within their digital and physical products. When companies use your name, image, or likeness to promote their products or increase engagement, you may be able to receive payment for your contribution.
These policies also apply to digital avatar licensing, including how video game companies portray college athletes in their games. If a digital avatar company wants to include your image or branding within a virtual experience, it needs your explicit permission and should provide payment.
At Coach NIL, we’ve helped numerous clients navigate digital avatar licensing opportunities and disputes. We’d be happy to provide our knowledgeable legal services to walk you through your exclusive rights in the digital landscape.
Video Games and NIL Statutes
Sports-centered video games have been popular for many years. These games allow individuals to play virtual sports and use famous athletes as active players. For example, the video game company EA Sports plans to release a new College Football game in the coming years, featuring big names in college football.
Recently, the NCAA began permitting athletes to participate in monetized name, image, and likeness (NIL) opportunities to earn money outside of their universities. As a result, college athletes can begin making money for their appearances in video games and other virtual experiences.
These NIL statutes also provide essential protections for athletes, ensuring that they receive adequate compensation when companies use their images and personal branding in video games. If you’re a college athlete, remaining aware of your rights under NIL statutes is essential to maximizing your financial opportunities and protecting your image.