As of July 1, 2021, college athletes across the U.S. can financially benefit from name, image, and likeness opportunities. This policy change is relatively new, and many student athletes are unsure of the best ways to navigate NIL statutes to maximize their financial benefits.
At Coach NIL, we’re committed to helping college athletes maximize their earning potential and take the fullest advantage of their branding. Our name, image, and likeness representation services can help you remain compliant within your college’s policies, NCAA rules, and state laws, while ensuring you get paid when others use your identity.
What Are Name, Image, and Likeness (NIL) Opportunities?
Name, image, and likeness (NIL) are three aspects of a person that encompass their unique personal branding. Athletes have “rights of publicity” that allow them complete control over how companies and entities use their branding in promotional events or materials.
Other elements of an athlete’s branding can include the following:
- Their full name and nicknames
- Their image and appearance
- Their signature
- Symbols or designs that represent them
- Their social media account and digital presence
Name, image, and likeness rights offer several benefits for athletes. First, athletes can use their personal branding to earn money outside of athletics. These rights also give athletes control over how companies use their branding, ensuring that athletes can maintain positive, accurate images in media.